Capabilities
City Research Solutions conducts both qualitative and quantitative national
and regional research to gather insights that our clients use to improve
their strategic decision making. For over 30 years, we have been assisting
clients in…
| Consumer Experience... |
Business-to-Business Experience... |
- Segmentation
- Consumer "Community" Management
- New Product Development
- Analysis of Attitudes, Awareness, and Usage
- Concept Ideation
- Marketing Strategy
- Category Reviews
- Consumer Product Experience
|
- Business and Marketing Strategy
- Customer Segmentation
- Internal and External Satisfaction
- Supply Chain Insights
- Enterprise Feedback
- In-Depth Interviews
- Focus Groups
- Sales Process Analysis
|
Learn more about our consumer research techniques:
| |
Technique |
|
In-facility
|
- Focus groups, triads, byads
- In-depth interviews
- Central location tests
|
| In-home |
- Ethnographies
- In-home usage tests
|
| Retail |
- Shop-a-longs
- Simulated retail shopping
- Point of purchase interviews
- Consumer intercepts
|
| Quantitative
Analytics |
- Online, phone, mail, and in-person
surveys
- Factor analysis and data reduction
- Decision tree analysis
- TURF analysis
- Data-relationship mining
|
City Research is a proven solution to obtain critical market insights.
