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Capabilities

City Research Solutions conducts both qualitative and quantitative national and regional research to gather insights that our clients use to improve their strategic decision making. We have over 40 years of expertise assisting clients in…

Consumer Experience... Business-to-Business Experience...
  • Segmentation
  • Client e-Panel Management
  • New Product Development
  • Analysis of Attitudes, Awareness, and Usage
  • Concept Ideation
  • Marketing Strategy
  • Category Reviews
  • Consumer Product Experience
  • Business and Marketing Strategy
  • Customer Segmentation
  • Supply Chain Insights
  • Enterprise Feedback
  • In-Depth Interviews
  • Focus Groups
  • Sales Process Analysis

Learn more about our consumer research techniques:

  Technique

In-facility
  • Focus groups, triads, byads
  • In-depth interviews
  • Central location tests
In-home
  • Ethnographies
  • In-home usage tests
Retail
  • Shop-a-longs
  • Simulated retail shopping
  • Point of purchase interviews
  • Consumer intercepts
Quantitative Analytics
  • Online, phone, mail, and in-person surveys
  • Factor analysis and data reduction
  • Decision tree analysis
  • TURF analysis
  • Data-relationship mining

City Research is a proven solution to obtain critical market insights.