Research Panel
Our marketing research panel represents thousands of Southern Wisconsin consumers who opt-in to participate in surveys, focus groups, and other activities.
The City Research panel is different because it consists entirely of individuals living, working, or visiting the Janesville-Beloit, WI MSA, not people from all over like other online panels. This allows us to work firsthand with our panelists is necessary and thus perform surveys and focus groups with the same group of respondents.
Personal information is collected when people sign up for the panel. We collect hundreds of data points on demographics, lifestyle, and purchase patterns to help us conduct marketing research for our clients. See the list of information collected on panelists.
People participate for rewards and prizes and are paid for their time when they participate in surveys and focus groups. They are also eligible to be entered into drawings just because they're on the panel.
The panel tells you what consumers think of your product or service. City Research panelists help provide suggestions for improvement, critical feedback, and ideas in all areas of marketing and business development.
To learn more, please give us a call.