Market to Market Comparison
Not only is Janesville-Beloit a good approximation for over half of the
small and medium-sized markets, but our MSA is also comparable to some of
the best small test markets in the country. In 2005, Axiom released its
list of the "Best and Worst Test Markets" in the United States.
These MSA's were ranked according to how closely the population of the metro
area "mirrored" the characteristics of the U.S. population. 
Eighteen
of the top 50 U.S. test markets were small or medium sized markets, and
half of those leading small test-market cities clustered with the Janesville-Beloit
MSA. Thus our MSA is a demographic match to 9 of the top 18 small and medium-sized
test markets that were noted as a reasonable profile of the greater U.S.
population.
CRS provides unprecedented access to small market consumers through its proprietary panel with thousands of participants, whose demographics mirror that of the Janesville-Beloit MSA. Our clients can poll the opinions of panel members by means of online surveys, focus groups, interviews, and product tests, and the resulting feedback can provide a reasonable proxy to opinions of the overall population of the United States.