Panel Statistics
City Research Solutions began acquiring panel members in the Janesville-Beloit, WI MSA in late in 2005, and we currently represent thousands of Southern Wisconsin consumers who have joined the panel. To date, we've had over 25,000 consumers participate in our marketing research studies. To date, we've enjoyed average response rates in the 50% range for our online surveys. We have awarded 2.1 million points to our panel members since recruitment began and awarded nearly $35,000 in compensation for participation on our panel.
Demographic Summaries
The demographic makeup of our panel is in direct correlation to the population of Rock County, Wisconsin where nearly 90% of our panel lives. Rock County Wisconsin is a very diverse manufacturing community, the home of a two-year UW campus, an exclusive private college, and the General Motors Automotive Corporation’s Janesville assembly plant.
Panel Age Demographic
The age demographic breakdown of the City Research Solutions panel is a direct mirror of the 2000 U.S. Census for the Janesville-Beloit, WI MSA.
| Age Range | City Research Panel | Janesville-Beloit MSA |
| 15 to 19 | 2% | 7% |
| 20 to 24 | 7% | 7% |
| 25 to 29 | 8% | 6% |
| 30 to 34 | 10% | 6% |
| 35 to 39 | 11% | 7% |
| 40 to 44 | 13% | 8% |
| 45 to 49 | 9% | 8% |
| 50 to 54 | 7% | 7% |
| 55 to 59 | 4% | 6% |
| 60 to 64 | 3% | 4% |
| 65 to 69 | 1% | 4% |
| 70 to 74 | 2% | 3% |
| 75 to 79 | 0.7% | 3% |
| 80 to 84 | 0.6% | 2% |
| 85 and above | 0.6% | 2% |
| Median Age | 40 | 37.4 |
| Mean Age | 35.1 | 37.5 |
Household Income Demographic
Much like the age demographics of the panel, the household income demographic is nearly identical in comparison to Census information from the Janesville-Beloit MSA.
| Income Range | City Research Panel | Janesville-Beloit MSA |
| Under $15,000 | 7% | 11% |
| $15,000 to 24,999 | 8% | 12% |
| $25,000 to 34,999 | 11% | 13% |
| $35,000 to 44,999 | 15% | 12% |
| $45,000 to 54,999 | 13% | 11% |
| $55,000 to 64,999 | 11% | 10% |
| $65,000 to 74,999 | 12% | 10% |
| $75,000 to 84,999 | 8% | 5% |
| $85,000 to 94,999 | 8% | 5% |
| Above $95,000 | 11% | 11% |
| Income per Capita | $55,325 | $52,860 |
General Panel Information
We have collected data from our panelists from many different areas. Our
panel members have answered hundreds of questions that allow us to cross
examine their…
preferred leisure activities
areas of interest
professional profiles
shopping patterns
media consumption
demographic profiles
…against any other information that we can collect from them using in your surveys. The demographic breakdown of our panel covers everything ranging from political affiliation, race, gender, education level, total household income, employment status, current employment position, to intent to purchase certain consumer goods.
When you perform research with us, you get access to all our existing profile information on your survey respondents. If you are interested in learning more about the specific information we have collected or can collect from our panel, we would be happy to provide you with a presentation on our capabilities.